- The Governor General of Canada
The contents of this Register are intended for research purposes only. The heraldic emblems found in the Register may not be reproduced in any form or in any media without the written consent of the Canadian Heraldic Authority and/or the recipient.
Labatt Brewing Company Limited
Toronto, Ontario
Grant of Arms, Supporters, Flag and Badge
June 15, 2017
Vol. VI, p. 731
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Blazon
Badge
An octagon Gules voided Argent, overall an arrowhead Gules double-fimbriated Argent and Sable, all surmounting four maple leaves in saltire Or;
Motto
THROUGH PARTNERSHIP AND PERSEVERANCE;
Symbolism
Badge
The maple leaves around Labatt’s spearhead emblem represent the company’s patriotism.
Motto
This phrase, inspired by the mottoes of John Kinder Labatt’s hometown of Mountmellick, Ireland (“Friendship through partnership”), and the company’s hometown of London, Ontario (“Through labour and perseverance”), highlights two core values which have defined Labatt since 1847.