- The Governor General of Canada
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Marc Bertrand
Laval, Quebec
Grant of Arms and Flag, with differences to Julien Bertrand and Jacinthe Bertrand
September 15, 2017
Vol. VI, p. 758
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Blazon
Arms
Or a castle, on a chief Sable two pairs of flags each in saltire Or;
Crest
A demi-wolf guardant Sable supporting on its shoulder a mast and sail proper charged with a grenade Or enflamed Gules;
Motto
FELICES MEMORIAS QUOTIDIE SERE;
Symbolism
Arms
The gold colour honours Mr. Bertrand’s ancestors, who were gold prospectors in the Yukon (on his paternal side) and in the Abitibi region of Quebec (on his maternal side), the latter being his place of birth. The castle indicates his profession as an engineer and his experience in building and managing solid and sustainable projects. The blazon for the castle in French (château de sable, referring to a black castle but also meaning “sandcastle” in common parlance) signals the transitory nature of life. The four flags represent Mr. Bertrand’s French, Irish, Huron and Algonquin family heritage.
Crest
The wolf alludes to Mr. Bertrand’s role as “leader of the pack” in his family and work. The sail illustrates his love of sailing, travelling and freedom. The grenade is the emblem of the Fusiliers Mont-Royal, the regiment where he rose through the ranks and where he founded his family with his wife, Johanne Senneville, C.D.
Motto
This Latin phrase means “Sow happy memories every day.”