- The Governor General of Canada

The contents of this Register are intended for research purposes only. The heraldic emblems found in the Register may not be reproduced in any form or in any media without the written consent of the Canadian Heraldic Authority and/or the recipient.
Julien Bertrand
Montréal, Quebec
Registration of Arms
May 15, 2024
Vol. VIII, p. 276

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Blazon
Arms
Or a castle, on a chief Sable two pairs of flags each in saltire Or;
Crest
A demi-wolf guardant Sable supporting on its shoulder a mast and sail proper charged with a grenade Or enflamed Gules;
Motto
FELICES MEMORIAS QUOTIDIE SERE;
Symbolism
Arms
The gold colour honours Mr. Bertrand’s ancestors, who were gold prospectors in the Yukon and in the Abitibi region of Quebec. The castle indicates his father Marc Bertrand’s profession as an engineer and his experience in building and managing solid and sustainable projects. The blazon for the castle in French (château de sable, referring to a black castle but also meaning “sandcastle” in common parlance) signals the transitory nature of life. The flags represent Mr. Bertrand’s French, Irish, Huron and Algonquin family heritage on his paternal side.
Crest
The wolf was chosen by Mr. Bertrand’s father to allude to his role as “leader of the pack” in his family and work. The sail illustrates the latter’s love of sailing, travelling and freedom. The grenade is the emblem of the Fusiliers Mont-Royal, the regiment in which both his parents, Marc Bertrand and Johanne Senneville, served.
Motto
This Latin phrase means “Sow happy memories every day.”
