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Julien Bertrand

Montréal, Quebec
Registration of Arms
May 15, 2024
Vol. VIII, p. 276

Arms of Julien Bertrand

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Blazon

Arms

Or a castle, on a chief Sable two pairs of flags each in saltire Or;

Crest

A demi-wolf guardant Sable supporting on its shoulder a mast and sail proper charged with a grenade Or enflamed Gules;

Motto

FELICES MEMORIAS QUOTIDIE SERE;


Symbolism

Arms

The gold colour honours Mr. Bertrand’s ancestors, who were gold prospectors in the Yukon and in the Abitibi region of Quebec. The castle indicates his father Marc Bertrand’s profession as an engineer and his experience in building and managing solid and sustainable projects. The blazon for the castle in French (château de sable, referring to a black castle but also meaning “sandcastle” in common parlance) signals the transitory nature of life. The flags represent Mr. Bertrand’s French, Irish, Huron and Algonquin family heritage on his paternal side.

Crest

The wolf was chosen by Mr. Bertrand’s father to allude to his role as “leader of the pack” in his family and work. The sail illustrates the latter’s love of sailing, travelling and freedom. The grenade is the emblem of the Fusiliers Mont-Royal, the regiment in which both his parents, Marc Bertrand and Johanne Senneville, served.

Motto

This Latin phrase means “Sow happy memories every day.”