The Viceregal Lion
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George Weston Limited

Toronto, Ontario
Registration of Arms, Supporters and Badges
April 24, 1997
Vol. III, p. 162

Arms of George Weston Limited

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Blazon

Arms

Or on a pale Vert between two eagles displayed Sable their heads respectant beaked and membered Gules a cone point upwards Argent on a chief wavy Azure three fish fretted between two garbs Or banded Gules;

Crest

A beaver sejant erect proper grasping in the paws a cornucopia Or issuant therefrom a flow of bezants;

Supporters

On a mound Vert two eagles wings elevated and addorsed Sable beaked and membered Gules each gorged of a collar Argent charged of a maple leaf Gules;

Motto

PROBABIT GUSTUS;


Symbolism

Arms

The wavy blue chief alludes to overseas trading and the fish represent the Fishing Resources companies in the Weston Group. The garbs of wheat represent the two Weston Baking companies. Gold symbolizes the land and green the forests of the Weston pulp and paper companies. The sugar cone is an allusion to the grocery or food distribution business. The eagles are an emblem associated with the name Weston.

Crest

The beaver is an allusion to industrious endeavour, while the cornucopia is representative of sound finance.

Supporters

The symbolism of this emblem is found in other element(s) of this record.

Motto

This Latin phrase means “Let the taste prove.”