- The Governor General of Canada
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Joseph Zoël Éric Bouchard
Pointe-aux-Trembles, Quebec
Grant of Arms, with differences to Marie-Catherine Érica Bouchard and Prince Sébastien Bouchard
December 20, 2013
Vol. VI, p. 284
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Blazon
Arms
Gules a Canada lynx passant guardant holding in its dexter paw a sword Or, on a chief Argent two lightning bolts in saltire between two fleurs-de-lis Vert;
Crest
Issuant from a grassy mount Vert a cross Argent between two yellow birch trees proper;
Motto
NE UNQUAM OBLIVISCAMUR UNDE VENIMUS;
Symbolism
Arms
The red shield and the position of the Canada lynx recall the coat of arms of Normandy, the Bouchards’ place of origin. The Canada lynx and fleur-de-lis symbolize Mr. Bouchard’s former career as a wildlife conservation officer. The fleur-de-lis represents the French fact and honours his ancestors. The fleur-de-lis is also the emblem of the Scout movement, to which Mr. Bouchard belonged. The sword, seen in coats of arms traditionally associated with Bouchard families, symbolizes justice. The two lightning bolts represent his involvement in communications, in particular his activities as a television and radio host.
Crest
The white cross recalls the one located at the top of Mount Royal, in Montreal, where Mr. Bouchard lives and works. The yellow birch is a provincial emblem of Quebec and recalls his profession and his role as a forestry officer.
Motto
This Latin phrase means “Let us never forget whence we come”.