- The Governor General of Canada
The contents of this Register are intended for research purposes only. The heraldic emblems found in the Register may not be reproduced in any form or in any media without the written consent of the Canadian Heraldic Authority and/or the recipient.
Gordon Scott McIntyre
North Vancouver, British Columbia
Grant of Arms
October 15, 2015
Vol. VI, p. 557
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Blazon
Arms
Azure fretty and semé of books Argent;
Crest
Issuant from a circlet of maple leaves and prairie roses Gules, a bull salient Argent accorné and unguled Azure;
Motto
PER ASPERA CUM SPE;
Symbolism
Arms
The books represent Mr. McIntyre’s career as founding partner and C.E.O. of Douglas & McIntyre Publishers, and as an advocate for the Canadian publishing sector. Blue and white allude to Mr. McIntyre’s Scottish roots, as they are the colours of the flag of Scotland. The interlaced pattern evokes railways and thus honours his father and grandfather, who worked for the Canadian Pacific Railway.
Crest
The bull, used as supporters in the arms of the Chief of the Clan MacIntyre of Scotland, is the long-time emblem of Douglas & McIntyre Publishers Inc. Its strong and defiant allure characterizes Mr. McIntyre and his entire career. The prairie rose honours his wife, Corky Freedman, who was born in Manitoba and whose family came from Saskatchewan. The maple leaves refer to Mr. McIntyre’s achievements and his pride in Canada.
Motto
This Latin phrase, which means “Through hardship with hope”, is a variation on the motto of the Clan Chief of MacIntyre, “Per ardua”, meaning “Through adversity”, and recalls Mr. McIntyre’s ever-positive outlook on life.