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Heraldry Today

The contents of this Register are intended for research purposes only. The heraldic emblems found in the Register may not be reproduced in any form or in any media without the written consent of the Canadian Heraldic Authority and/or the recipient.

R.C. Purdy Chocolates Ltd.

Vancouver, British Columbia
Grant of Arms, Supporters, Flag and Badge
October 20, 2005
Vol. V, p. 4

Click on each image to enlarge. The blazon and symbolism for each element will accompany the enlarged image.


Blazon

Arms

Rustré Or and Purpure;

Crest

Issuant from a coronet of maple leaves Or, a cocoa tree Purpure leaved Vert fructed Or;

Supporters

On a grassy mound Vert two reindeer Or each gorged with a ribbon Purpure;

Motto

QUALITY • TRUST • TRADITION;

Flag

A banner of the Arms;

Badge

On a lozenge Purpure a cocoa pod Or;


Symbolism

Arms

The design represents a box of chocolates as viewed from above. As well, it symbolizes the idea of expanding horizons and outreach of products if one imagines the design continuing beyond the boundaries of the shield. Purple and gold are the firm’s colours, made famous through their use on chocolate boxes.

Crest

The maple leaves symbolize Purdy’s as a Canadian enterprise. New growth and the source for raw chocolate are represented through the cocoa tree which is shown with its fruit, the cocoa pods.

Supporters

The reindeer allude to the festive season when demand for the company’s products is greatest.

Motto

Not applicable

Flag

The symbolism of this emblem is found in other element(s) of this record.

Badge

The symbolism of this emblem is found in other element(s) of this record.


Background

Canada Gazette Information

The announcement of the Letters Patent was made on July 8, 2006, in Volume 140, page 2040 of the Canada Gazette.


Artist Information

Creator(s)
Original concept of Robert D. Watt, Chief Herald of Canada, assisted by the Heralds of the Canadian Heraldic Authority

Painter
Eva Pilar-Cass

Calligrapher
Nancy Ellis


Recipient Information

Civil Institution
Profit Organization