- The Governor General of Canada
The contents of this Register are intended for research purposes only. The heraldic emblems found in the Register may not be reproduced in any form or in any media without the written consent of the Canadian Heraldic Authority and/or the recipient.
S B R International Inc.
Toronto, Ontario
Grant of Arms, Supporters, Flag and Badge
August 15, 2008
Vol. V, p. 329
Click on each image to enlarge. The blazon and symbolism for each element will accompany the enlarged image.
Blazon
Arms
Gules two torches in saltire surmounted by a sword Or;
Crest
A beaver couchant proper holding a scroll Or bound with a ribbon Sable semé of mullets Or;
Supporters
Two moose proper each gorged with a collar Sable edged Or, that to the dexter semé of mullets, that to the sinister semé of crosses patté Or, standing on a mount of ivy Vert set with maple leaves Or, trilliums and roses Argent;
Motto
DISCIPLINA • FIDES • PERSEVERANTIA;
Flag
A banner of the Arms;
Badge
A roundel of the Arms;
Symbolism
Arms
The torches convey the idea of illumination, and therefore refer to SBR’s work in seeking the best way forward for client companies. The sword indicates discipline.
Crest
The beaver is a Canadian animal and also a builder and a symbol of hard work. The scroll refers to the firm’s work in training, and its ribbon relates to the collar of one of the supporters.
Supporters
The moose are majestic Canadian animals. The maple leaves, trillium flowers and white roses indicate the firm’s location in Canada, Ontario, and Toronto.
Motto
Meaning, “Discipline, faith, perseverance”.
Flag
The symbolism of this emblem is found in other element(s) of this record.
Badge
The symbolism of this emblem is found in other element(s) of this record.
Background
Canada Gazette Information
The announcement of the Letters Patent was made on November 22, 2008, in Volume 142, page 2985 of the Canada Gazette.
Artist Information
Creator(s)
Original concept of Bruce Patterson, Saint-Laurent Herald, assisted by the heralds of the Canadian Heraldic Authority.
Painter
Ilona Jurkiewicz
Calligrapher
Shirley Mangione
Recipient Information
Civil Institution
Profit Organization