The Viceregal Lion
  1. The Governor General of Canada
Heraldry Today

The contents of this Register are intended for research purposes only. The heraldic emblems found in the Register may not be reproduced in any form or in any media without the written consent of the Canadian Heraldic Authority and/or the recipient.

Joseph Zoël Éric Bouchard

Pointe-aux-Trembles, Quebec
Grant of Arms, with differences to Marie-Catherine Érica Bouchard and Prince Sébastien Bouchard
December 20, 2013
Vol. VI, p. 284

Click on each image to enlarge. The blazon and symbolism for each element will accompany the enlarged image.


Blazon

Arms

Gules a Canada lynx passant guardant holding in its dexter paw a sword Or, on a chief Argent two lightning bolts in saltire between two fleurs-de-lis Vert;

Crest

Issuant from a grassy mount Vert a cross Argent between two yellow birch trees proper;

Motto

NE UNQUAM OBLIVISCAMUR UNDE VENIMUS;

Differenced Arms for Marie-Catherine Érica Bouchard, daughter of Joseph Zoël Éric Bouchard

The Arms of Joseph Zoël Éric Bouchard debruised of a three-point label Or; This individual will inherit the Arms of the Recipient following his or her death;

Differenced Arms for Prince Sébastien Bouchard, son of Joseph Zoël Éric Bouchard

The Arms of Joseph Zoël Éric Bouchard with an ancient crown Vert in place of the lightning bolts;


Symbolism

Arms

The red shield and the position of the Canada lynx recall the coat of arms of Normandy, the Bouchards’ place of origin. The Canada lynx and fleur-de-lis symbolize Mr. Bouchard’s former career as a wildlife conservation officer. The fleur-de-lis represents the French fact and honours his ancestors. The fleur-de-lis is also the emblem of the Scout movement, to which Mr. Bouchard belonged. The sword, seen in coats of arms traditionally associated with Bouchard families, symbolizes justice. The two lightning bolts represent his involvement in communications, in particular his activities as a television and radio host.

Crest

The white cross recalls the one located at the top of Mount Royal, in Montreal, where Mr. Bouchard lives and works. The yellow birch is a provincial emblem of Quebec and recalls his profession and his role as a forestry officer.

Motto

This Latin phrase means “Let us never forget whence we come”.

Differenced Arms for Marie-Catherine Érica Bouchard, daughter of Joseph Zoël Éric Bouchard

The three-point label indicates that she will inherit the full arms.

Differenced Arms for Prince Sébastien Bouchard, son of Joseph Zoël Éric Bouchard

The crown evokes one of his given names.


Background

Canada Gazette Information

The announcement of the Letters Patent was made on March 22, 2014, in Volume 148, page 656 of the Canada Gazette.


Artist Information

Creator(s)
Original concept of Manon Labelle, Miramichi Herald, assisted by the heralds of the Canadian Heraldic Authority.

Painter
Linda Nicholson

Calligrapher
Doris Wionzek


Recipient Information

Individual