- The Governor General of Canada
The contents of this Register are intended for research purposes only. The heraldic emblems found in the Register may not be reproduced in any form or in any media without the written consent of the Canadian Heraldic Authority and/or the recipient.
Marc Bertrand
Laval, Quebec
Grant of Arms and Flag, with differences to Julien Bertrand and Jacinthe Bertrand
September 15, 2017
Vol. VI, p. 758
Click on each image to enlarge. The blazon and symbolism for each element will accompany the enlarged image.
Blazon
Arms
Or a castle, on a chief Sable two pairs of flags each in saltire Or;
Crest
A demi-wolf guardant Sable supporting on its shoulder a mast and sail proper charged with a grenade Or enflamed Gules;
Motto
FELICES MEMORIAS QUOTIDIE SERE;
Flag
A pennant per pale Or and Sable charged with a castle and a wolf statant guardant counterchanged;
Differenced Arms for Julien Bertrand, son of Marc Bertrand
The Arms of Marc Bertrand with the field and flags of the Arms Argent in place of Or during his father’s lifetime; This individual will inherit the Arms of the Recipient following his death;
Differenced Arms for Jacinthe Bertrand, daughter de Marc Bertrand
The Arms of Marc Bertrand with two parrots in place of the flags;
Symbolism
Arms
The gold colour honours Mr. Bertrand’s ancestors, who were gold prospectors in the Yukon (on his paternal side) and in the Abitibi region of Quebec (on his maternal side), the latter being his place of birth. The castle indicates his profession as an engineer and his experience in building and managing solid and sustainable projects. The blazon for the castle in French (château de sable, referring to a black castle but also meaning “sandcastle” in common parlance) signals the transitory nature of life. The four flags represent Mr. Bertrand’s French, Irish, Huron and Algonquin family heritage.
Crest
The wolf alludes to Mr. Bertrand’s role as “leader of the pack” in his family and work. The sail illustrates his love of sailing, travelling and freedom. The grenade is the emblem of the Fusiliers Mont-Royal, the regiment where he rose through the ranks and where he founded his family with his wife, Johanne Senneville, C.D.
Motto
This Latin phrase means “Sow happy memories every day.”
Flag
The symbolism of this emblem is found in other element(s) of this record.
Differenced Arms for Julien Bertrand, son of Marc Bertrand
The colour change is a temporary distinction to indicate he will inherit the full arms upon his father’s death.
Differenced Arms for Jacinthe Bertrand, daughter de Marc Bertrand
The parrot, an animal known for its ability to learn and to use language, symbolizes her profession as a speech-language pathologist.
Background
Canada Gazette Information
The announcement of the Letters Patent was made on March 31, 2018, in Volume 152, page 897 of the Canada Gazette.
Artist Information
Creator(s)
Original concept of Marc Bertrand and Samy Khalid, Saguenay Herald, assisted by the heralds of the Canadian Heraldic Authority.
Painter
Katherine Golightly
Calligrapher
Kathy Feig
Recipient Information
Individual