- The Governor General of Canada
The contents of this Register are intended for research purposes only. The heraldic emblems found in the Register may not be reproduced in any form or in any media without the written consent of the Canadian Heraldic Authority and/or the recipient.
The Hotel Association of Canada
Sundridge, Ontario
Registration of Arms
April 15, 2020
Vol. VII, p. 241
Click on each image to enlarge. The blazon and symbolism for each element will accompany the enlarged image.
Blazon
Arms
Argent a cross-crosslet in saltire Azure between in chief a flame proper, in base a maple leaf Gules, and in each of the flanks a roundel barry wavy Or and Gules;
*The painting accompanying the extract from the register of the Court of the Lord Lyon erroneously omits one bar in each roundel.
Motto
DUM ALII LUDUNT LABORIMUS;
Symbolism
Arms
The Canadian Heraldic Authority does not have confirmed symbolism for this emblem. The following comments are hypotheses only. The cross-crosslet in an X-shape is known as the cross of St. Julian the Hospitaller, the patron saint of hotel-keepers and of travellers seeking lodging. The flame and the discs resembling heraldic fountains refer to the importance of food and drink in the hospitality industry, with the flame representing cooking and the fountains, drinks. The red and gold colours of the fountains allude to wine and to beer and spirits respectively. The maple leaf refers to Canada.
Motto
This Latin phrase means “We work while others play.” It alludes to the hard work of those in the hotel industry in ensuring the comfort of guests.
Background
Canada Gazette Information
The announcement of the Letters Patent was made on March 27, 2021, in Volume 155, page 1315 of the Canada Gazette.
Artist Information
Creator(s)
Not available.
Painter
* Not applicable / Sans objet
Calligrapher
* Not applicable / Sans objet
Recipient Information
Civil Institution
Non-Profit Organization
The recipient’s emblems were originally recorded in the records of the Court of the Lord Lyon, Edinburgh, Scotland, 10 January 1954.