The Viceregal Lion
  1. The Governor General of Canada
Heraldry Today

The contents of this Register are intended for research purposes only. The heraldic emblems found in the Register may not be reproduced in any form or in any media without the written consent of the Canadian Heraldic Authority and/or the recipient.

The Edmonton Exhibition Association Limited

Edmonton, Alberta
Registration of Arms and Badge
January 20, 2023
Vol. VIII, p. 143

Click on each image to enlarge. The blazon and symbolism for each element will accompany the enlarged image.


Blazon

Arms

Vert a saltire Or surmounted by a rose Gules seeded proper between in chief an open book proper edged Or and in base a cogwheel Argent charged with a goutte d’huile, in each flank a garb Or;

Crest

Two quills in saltire Or in front of a lyre Gules;

Motto

PRO BONO PUBLICO;

Badge

A torch Or enflamed proper surmounted by a horse courant Or;


Symbolism

Arms

The garbs of wheat refer to agriculture while the cogwheel and drop of oil allude to the importance of industry, oil and gas to the region. The book refers to the educational aspect of the association’s mandate. The wild rose is the provincial flower of Alberta.

Crest

The quills represent education. The lyre possibly refers to entertainment.

Motto

This Latin phrase, meaning “For the public good,” speaks to the association’s mission.

Badge

The horse symbolizes horseracing and the racetrack in use since the early 20th century, which became the seat of the Canadian Derby in the late 1950s.


Background

Canada Gazette Information

The announcement of the Letters Patent was made on January 1, 1900, in Volume 0, page 0 of the Canada Gazette.


Artist Information

Creator(s)
Original concept of the College of Arms, London.

Painter
Artist of the College of Arms, London / Artiste du Collège d’armes, Londres

Calligrapher
* Not applicable / Sans objet


Recipient Information

Civil Institution
Non-Profit Organization

The recipient’s emblems were originally recorded at the College of Arms, London, England, 1 March 1963.