- The Governor General of Canada
The contents of this Register are intended for research purposes only. The heraldic emblems found in the Register may not be reproduced in any form or in any media without the written consent of the Canadian Heraldic Authority and/or the recipient.
Julien Bertrand
Montréal, Quebec
Registration of Arms
May 15, 2024
Vol. VIII, p. 276
Click on each image to enlarge. The blazon and symbolism for each element will accompany the enlarged image.
Blazon
Arms
Or a castle, on a chief Sable two pairs of flags each in saltire Or;
Crest
A demi-wolf guardant Sable supporting on its shoulder a mast and sail proper charged with a grenade Or enflamed Gules;
Motto
FELICES MEMORIAS QUOTIDIE SERE;
Flag
A pennant per pale Or and Sable charged with a castle and a wolf statant guardant counterchanged;
Symbolism
Arms
The gold colour honours Mr. Bertrand’s ancestors, who were gold prospectors in the Yukon and in the Abitibi region of Quebec. The castle indicates his father Marc Bertrand’s profession as an engineer and his experience in building and managing solid and sustainable projects. The blazon for the castle in French (château de sable, referring to a black castle but also meaning “sandcastle” in common parlance) signals the transitory nature of life. The flags represent Mr. Bertrand’s French, Irish, Huron and Algonquin family heritage on his paternal side.
Crest
The wolf was chosen by Mr. Bertrand’s father to allude to his role as “leader of the pack” in his family and work. The sail illustrates the latter’s love of sailing, travelling and freedom. The grenade is the emblem of the Fusiliers Mont-Royal, the regiment in which both his parents, Marc Bertrand and Johanne Senneville, served.
Motto
This Latin phrase means “Sow happy memories every day.”
Flag
The symbolism of this emblem is found in other element(s) of this record.
Background
Canada Gazette Information
The announcement of the Letters Patent was made on January 1, 1900, in Volume 0, page 0 of the Canada Gazette.
Artist Information
Creator(s)
Original concept of Marc Bertrand and Samy Khalid, Saguenay Herald, assisted by the heralds of the Canadian Heraldic Authority.
Painter
Katherine Golightly
Calligrapher
Kathy Feig
Recipient Information
Individual
The recipient’s emblems were originally recorded in the name of his father Marc Bertrand, C.D., in the Public Register of Arms, Flags and Badges of Canada, Volume VI, page 758, 15 September 2017.