The Viceregal Lion
  1. The Governor General of Canada
Heraldry Today

The contents of this Register are intended for research purposes only. The heraldic emblems found in the Register may not be reproduced in any form or in any media without the written consent of the Canadian Heraldic Authority and/or the recipient.

George Weston Limited

Toronto, Ontario
Registration of Arms, Supporters and Badges
April 24, 1997
Vol. III, p. 162

Click on each image to enlarge. The blazon and symbolism for each element will accompany the enlarged image.


Blazon

Arms

Or on a pale Vert between two eagles displayed Sable their heads respectant beaked and membered Gules a cone point upwards Argent on a chief wavy Azure three fish fretted between two garbs Or banded Gules;

Crest

A beaver sejant erect proper grasping in the paws a cornucopia Or issuant therefrom a flow of bezants;

Supporters

On a mound Vert two eagles wings elevated and addorsed Sable beaked and membered Gules each gorged of a collar Argent charged of a maple leaf Gules;

Motto

PROBABIT GUSTUS;

Badge

Between two eagle’s wings elevated Sable a hurt charged with a garb Or banded Gules;

Badge

Between two eagle’s wings elevated Sable a roundel per fess wavy Vert and Azure;

Badge

Between two eagle’s wings elevated Sable a pomeis charged with a cone point upwards Argent;

Badge

Between two eagle’s wings elevated Sable a hurt charged with three fish fretted Or;


Symbolism

Arms

The wavy blue chief alludes to overseas trading and the fish represent the Fishing Resources companies in the Weston Group. The garbs of wheat represent the two Weston Baking companies. Gold symbolizes the land and green the forests of the Weston pulp and paper companies. The sugar cone is an allusion to the grocery or food distribution business. The eagles are an emblem associated with the name Weston.

Crest

The beaver is an allusion to industrious endeavour, while the cornucopia is representative of sound finance.

Supporters

The symbolism of this emblem is found in other element(s) of this record.

Motto

This Latin phrase means “Let the taste prove.”

Badge

The Food Processing Division is represented by a garb of wheat.

Badge

The Forest Products Division is represented by a wavy line dividing a blue and green roundel.

Badge

The Food Distribution Division is represented by a sugar cone.

Badge

The Fisheries Division is represented by three fish.


Background

Canada Gazette Information

The announcement of the Letters Patent was made on November 22, 1997, in Volume 131, page 3590 of the Canada Gazette.


Artist Information

Creator(s)
Original concept of Don Pottinger, Islay Herald and Lyon Clerk of the Court of the Lord Lyon.

Painter
Linda Nicholson

Calligrapher
Nancy Ellis


Recipient Information

Civil Institution
Profit Organization

The recipient’s emblems were originally recorded in the records of the Court of the Lord Lyon, Edinburgh, Scotland, 23 March 1982.